Big Apple Dreaming

"New York Is The Only Real City" – Truman Capote

Tag: Fashion PR

“Every Year The Women Of New York Leave The Past Behind & Look Forward To The Future… This Is Known As Fashion Week…” – Carrie Bradshaw

New York Fashion Week, NYFW to those in the know and the hashtag that never gets old, is where the New York fashion crowd come to mingle, not touch carbs and enjoy the latest collections. For fashion PRs, its 7 days of hell, for productions companies sleep becomes something for the week and for the socialites, well, it just doesn’t get any better.

So why is it that this week, despite all the hardships it involves, it still one of the most amazing, unworldly and favorite calendar weeks of the year? Simply put, because it’s FASHION week. Designers worldwide flood the fashion capital to show their latest collections, debut the latest trends and to simplify it more, show us what they got!

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“Choose A Job You Love, And You Will Never Have To Work A Day In Your Life” – Confucius

This Confucius quote was in a fortune cookie I got when I was about 14 years old. Oddly, it has always stayed in my mind and I think this is partly why I kept going after a career in PR despite the ups and downs.

It’s my opinion that here in New York City, the message of this statement should resound even higher. In a city with a dog-eat-dog nature, it is SO important to do something you love so when those phone calls come in asking you to work all hours and you don’t have time to eat let alone have a social life, you don’t mind because you love what you do.

It isn’t to say that doing something you love will never be challenging but the difference is that you will enjoy the challenge.

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“There Are Roughly 3 New Yorks… Third There Is New York Of The Person Who Was Born Somewhere Else & Came To New York In Quest Of Something.” – E B White

Since moving to New York just over 14 months ago I have experienced so much; I have worked part time in well known coffee bars and retail stores and interned all over the city in order to support my overall goal of achieving success on the NY PR scene.

Internships have been won, battling out hundreds of more highly strung self-named ‘fashionistas’, little money has been earned, but the belief has always remained strong – I didn’t want to be chewed up and spat out by this city. Today, everything became a little more positive, I was offered my first full time, salaried position.  So this post is my proof that if you want it bad enough and don’t give up (a cliche I know) things can really happen.

I came to New York in quest of a new life with a focused goal of getting where I wanted to be in terms of my PR objectives; it certainly hasn’t been easy but as E. B. White says, it is the people that come to New York in search of something that truly ‘give it passion’.

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“Haute Couture Should Be Fun, Foolish And Almost Unwearable” – Christian Lacroix

Day two of Spring Couture 2013 and some more beautful pieces were on display. My favorites from today were Jean Paul Gaultier, Valentino and Elie Saab; beading, detail and embroideries were laid on like no other and all 3 collections were cohesive but elegant and unique.

Jean Paul Gaultier seemed to merge South of France with Bollywood chic in the best way; silk and chiffon flowed on the runway whilst beehive hair and tribal earrings brought a vintage bollywood vibe to life.

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Elie Saab showed his take on timeless elegance. Beading, embroideries and lace were forefront as the collection gracefully moved through a length and color spectrum.

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Valentino was the final favorite of the day, floral stitching, polka dots and peplum made it playfully girly without being too frou-frou. It was clean cut but detailed perfection.

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“A Lot Of Students Say They Want To Get Into Fashion PR But Have The Perception That It Is All Wild Parties During Fashion Week” – Alison Lowe

I think it is SO necessary to highlight that a career in PR, whether fashion or whatever else, means dedicating your life to someone else or something else. It is no longer just about you, it is about managing and promoting a brand; you have to put all your energy into getting the best results for your client above yourself. This is what PR is, this is what it means; we do not all hang out gossiping in our cubicles, going to fashion shows and hanging out at the best nightclubs.

PR has some of the best perks, and it has a glamorous side to the outside world, but most PR works occurs behind the scenes and I want to put this across, the perks come at the cost of hard work and that shouldn’t be overlooked.

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